In today’s competitive marketplace, SEO marketing is more important than ever.
Search engines serve millions of users every day looking for answers to their questions or solutions to their problems.
If you have a website, blog or online store, SEO can help you get targeted, free traffic from search engines.
Search engine optimization is important because:
Most search engine users (more than 65%) are more likely to click on one of the top 5 suggestions on the search results pages (SERPS). To take advantage of this and get visitors to your website or customers to your online store, your website must appear in one of the top positions.
SEO is not just about search engines, but good SEO methods improve the user experience and usability of a website.
Users rely on search engines and being present in the top positions for the keywords that the user is looking for increases the trust of the website.
SEO is good for the social promotion of your website. People who find your website by searching on Google or Yahoo are more likely to promote it on Facebook, Twitter or other social media channels.
SEO is important for the proper functioning of a large website. Websites with more than one author can benefit directly and indirectly from SEO. Their direct benefit is an increase in traffic to search engines and their indirect benefit is to use a common framework (checklists) before content is published on the site.
SEO can give you a head start on the competition. If two websites sell the same, the search engine that optimized a website is likely to have more customers and more sales.